It’s a game and you’re in control.

I know you’re off all social media so…how do you get the word out?

If I had one session a year with every client I’ve read the last 18 years, I’d be busy the rest of my life. I’m not worried.

How do you advertise?

I don’t. Not really. Just an Amazon ad for my books and my website. That’s it.

What about analytics for your blog?

Don’t have it. I’m done with all that. As long as people keep booking sessions and enjoy the blog, I’m good.

My friend looked perplexed but said, You’re really lucky to have set yourself up like that.

Every entrepreneur has dreams about what they’d like to accomplish. My dream was to have a business that gained enough traction to carry me through whatever happened in the outside world. Meaning, I could trust the visions I had years ago to create the simple, beautiful life that I live now. I could travel, take time off and read books in the backyard. Perhaps a more ambitious entrepreneur would have many more $$ signs and a bigger audience — but I’ve a created a business that suits my temperament, is a lifelong career (if I wish), pays me well and has many devoted and loyal clients.

Your success comes from knowing your essence — what makes you happy, what keeps you sane and grounded — and utilizing the gifts the Goddess has given you. It’s trying, ”failing”, restructuring and refining your biz over the years (and yes, it’s years – not months). If you don’t want to be on social media, don’t. If you’d like to make $5 million a year, then do so. Build and grow. Try it out. Use analytics. Drop the color scheme. Switch it up. Withdraw from clients for awhile to rest and grow, then return with a new outlook. Rely on the faith that strengthens every time you weather empty months and dance when the bank account is fat. It’s a game. You’re in control — and far more creative than you can even imagine.

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