Piggy-backing on my last post about branding (mooo)….

This is the great, hard-earned, gold-star wisdom I have about business. Namely the psychic kind of business I’m in — but these tips cut across metaphysical lines.

  • If it bores you, get rid of it. An idea, a class, a client. Learn to prune.
  • Freshen it up. Websites, ideologies, technology. Stay one step ahead of your visions.
  • Don’t get attached. Titles are guaranteed to change, as you do.
  • If you need a break, take one. Burnout is for martyrs.
  • If you need to step away completely from your title and work, know that you operate an infinitely creative universe: your mind.

You can be a full-time healer. Or a part-time or a no-such-thing-as-time healer.

How?

Be easy.

Be genuine

Be yourself.

I’ve been self-employed as a healer/Tarot reader/intuitive/what have you for many years. I’m able to work at my leisure without exhausting side jobs. It’s a complete leap of faith that grows easier as time passes. And no, there is no trust fund or partner who pays my bills. My life is my own.

I didn’t go to business school. Picked up an MA in English along the way, though. Makes all the papers worth it when a random Walt Whitman fragment meanders through my mind.

I don’t attend workshops. I don’t read books on how to build a business or have a “brand”. I rarely hang out with Tarot folk, either online or in person. I have a very small crew of trusted friends with whom I throw around ideas and share numerous questions and frustrations. I constantly think about how to live this life in a richer way.

My curiosity takes me to many blogs online, where different bits of writing stoke my imagination. But it’s generally a random trail I follow. I have lots of real-time conversations with weird, funky, interesting people from all walks of life. They are my teachers.

As for my business, I’m lucky if I post 2 blogs a week. My Facebook fan page is a little less than 200. I’ve been on Twitter since ’09, so my followers are higher — about 2300. I use WordPress and designed/wrote all of the content on my website. I obsessively tweak my words and pages every month.

I live in Vermont, where it is difficult to find a well-paying career. Most work 2-3 jobs to survive or go elsewhere. But I love my state and thank the heavens every day for a virtual world. It truly does remove the physical limitations that come with locale.

All this to say: make your business what you want. Find what works. Let what doesn’t work, die. You can work a 4 hour week — or release the notion of time altogether. I couldn’t say how many hours I work — because my work is how well I live. When I chat with someone online or meet up at the Pyramid or absorb a fascinating story — that’s all “work”. But that word is a misnomer — it’s pleasure. It’s my life. It’s satisfying my curiousity as to why the hell I’m on this planet again.

It’s trusting my intuition, who is my closest friend and guide. She’s the best business partner I could ever hope for.

Yes, I need a certain amount of money and a steady flow of clients. Of course. But anxiety doesn’t run the show as hardcore as it used to. It’s delighting in the freedom of having my life be exactly as I desire. That’s freedom, baby. That’s a million dollars right there — every day. It’s waking when I want and starting my day with ease. It’s deciding the type of clients with whom I’d like to work, then inviting them into my world. It’s breathing well and deeply. It’s allowing myself to take naps or eat delicious, flourless cake until I’m satisfied.

It’s discovering who I am — this uniquely Raven self — and sharing her with the world in the manner I choose.

That’s the only brand I need.